Last week Thursday YouTube stopped placing adverts on channels with fewer than 10,000 views in a new move aimed at preventing people from making money from controversial and offensive or even pirated videos.
Youtube also plans to add a review process for all new “creators” so after the creator’s channel passes its 10,000 view mark, all the videos from the creator will be individually reviewed to determine whether they are keeping up with YouTube policies before ads are served onto the content.
“After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies,” wrote Ariel Bardin, vice president of product management at YouTube.
“If everything looks good, we’ll bring this channel into YPP [YouTube Partner Program] and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”
It is hoped that this news change will help YouTube weed out bad accounts and ensure the advertisers that’s ads will be placed on channels that play by the rules. The tech giant also mentioned it would work with third parties to help its advertisers to protect brands from being placed on controversial material.
Not sure if this will appease the brands like Pepsico, HSBC and many others who recently boycotted Google. At least we can say this Google is staying true to its word that it will be protecting the Brands from ads being placed on controversial videos by that you know what we mean.